How To Make That Difficult Decision By Jeff Bezos

 

Billionaire Jeff Bezos is #1 richest man in the world, thanks to a risk he took when he was 30 years old.
When the Amazon founder and CEO was in college, he promised himself he would one day start and run his own business. At 30, Bezos made the decision to quit his job to make his dream a reality.
In a fireside chat with brother Mark Bezos at the 10th annual Summit LA conference , he said his decision required “a lot of soul-searching.” He added that the best way to make that kind of “very personal decision” is by asking yourself, “What does your heart say?”
For Bezos, that meant living a life without regrets, especially in old age.
“For me, the best way to think about it was to project myself forward to age 80 and say, ‘Look, when I’m 80 years old, I want to have minimized the number of regrets that I have,'” he said.
“I don’t want to be 80 years old and in a quiet moment of reflection, thinking back over my life and cataloging a bunch of major regrets,” Bezos added.
Bezos even thought for a moment in college that he would be a theoretical physicist. But he scratched that plan when he instead majored in computer science and electrical engineering.
While working at hedge fund D. E. Shaw in the early 1990s, eight years out of college, Bezos got the idea to sell books over the Internet .
“I came across the fact that Web usage was growing at 2,300 percent per year. I’d never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles — something that simply couldn’t exist in the physical world — was very exciting to me,”
Bezos went to his boss at the time, told him about his internet bookstore idea and how he already had the support of his wife.
“I think this is a good idea, but I think this would be an even better idea for somebody that didn’t already have a good job,” Bezos said his boss told him. His manager asked Bezos to take a few days to think about it.
“So I went away and I was really trying to get my head around how to think about this,” Bezos said.
That’s when Bezos considered what his 80-year- old self would say if he did or didn’t take on this opportunity.
”In most cases, our biggest regrets turn out to be acts of omission. It’s paths not taken and they haunt us. We wonder what would have happened,”
Bezos said. “I knew that when I’m 80, I would never regret trying this thing that I was super excited about and it failing. If it failed, fine. I would be very proud of the fact when I’m 80 that I tried. I also knew that it would always haunt me if I didn’t try.”
“It would be a 100 percent chance of regret if I didn’t try and basically a 0 percent chance of regret if I tried and failed,” Bezos added. “So I think that’s a useful metric for any important life decision.”

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